We have been promoting websites on search engines since 2000 and, as the industry has changed considerably in that time, we have adapted our techniques to reflect current best practice.
Search engine optimisation is often considered a "dark art" but realistically, it is based on research and good business practice, much like most other forms of marketing.
We have created thousands of front page listings for a range of industry sectors on Google, Yahoo!, Bing and many other search engines.
If you can't find your website in the search engines for your main key phrases, the chances are that neither can your potential customers and we don't need to tell you this could mean you're missing out on hundreds of enquiries or sales.
It's well known that most people will only click on results shown on the first two pages when looking for something in a search engine. Search Engine Optimisation (SEO) is a method of tweaking and promoting your website in such a way that you are more likely to appear higher in those search results. And a higher position means more clicks.
Every website is different and because of this, there is no "one fix for all" process. What suits one website may not suit another and so, there are a variety of methods we carry out to achieve effective results. These include raising brand awareness, building links to your website, producing top quality, unique copywriting for various pages of your website, carrying out regular technical evaluation and even assisting with social media campaigns.
When referring to Panda and Penguin, most people would immediately picture two black and white fluffy animals. But, in the world of Google, we know these are in fact two strangely-named algorithms that greatly affect the way the popular search engine works and can be potentially damaging to websites that are optimised using "black hat" methods. Here at Websyche, we pride ourselves on using only the best tactics to optimise your website and regularly monitor the search engine world for any changes in the way search is carried out.
We carefully assess all websites individually to highlight where attention is needed and work closely with you to achieve the desired results.
If you want your website to reach its full potential whilst simultaneously gaining you new customers and enquiries, get in touch with our friendly team today and find out how we can help.